Activities for Outsource Consideration

Advertising:
  • Online (inbound & outbound)
  • Offline (outbound)
  • Media buying
  • Placement Analysis
Analysis:
  • Competitive analysis (profiling, media scanning, ranking & ratings, search engine positioning, etc.)
  • Market analysis (segmentation, market size and growth, trends, etc.)
  • Unique Selling Proposition (USP) analysis
Brand:
  • Graphics identity
  • Product or service naming
  • Strategy analysis & positioning
  • Taglines and slogans
Database Management:
  • Data cleanse & refresh
  • Database remote hosting
Digital Communications:
  • Blogs
  • Electronic newsletters
  • Email campaigns
Direct Marketing:
  • Direct mail
  • Email
  • Telemarketing
Events & Tradeshows:
  • Management
  • Planning
Graphics Design:
  • Advertisements (online & offline)
  • Brochures & flyers
  • eBooks
  • Packaging & Kits
  • Photography
  • Premiums
  • Signage
  • Whitepapers
Incentives:
  • Customer Giveaways
  • Customer Premiums
  • Program design
Internet:
  • SEO
  • SMO
  • Website development
Partnerships Programs:
  • Business partner programs
  • Co-op marketing programs
Production:
  • Audio
  • Print & Mailing
  • Video
Public Relations:
  • Media communications & briefings
  • Press releases
Sales & Marketing Tools:
  • Materials
  • Presentations
Telemarketing:
  • Appointment setting
  • Contact discovery & list building
  • Event recruitment
  • Lead generation
Webcast & Podcast:
  • Development & editing
  • Management
Writing:
  • Corporate Blogging
  • Corporate Copywriting