Project Management – the glue that holds marketing together
3 Keys to Success: Do you remember the saying “Don’t you love it when a plan comes together?” Well it’s true in life, and even more so in Project Management. For a Project Manager, to be at the end of a project and see that a plan has been fully completed, within an acceptable timeframe […]
Creating effective Email Marketing content, as part of your Content Marketing strategy
Email Marketing Part III First and foremost you need to understand why you’re developing and sharing your content. One of the main principles behind Content Marketing is that the information you’re sharing should be helpful to the reader, rather than being a sales pitch. Using the sales approach will ensure that your next email doesn’t […]
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Marketing Outsourcing: 6 Key Questions to Consider
June 14, 2012 by Mike Rusheleau • Database Management, Digital Marketing, Inbound Marketing, Marketing Consulting, Outbound Marketing, Telemarketing Tags: cost efficiency, economies of scale, high-quality output, Marketing activities, organizational flexibility, Outsource Marketing •
Where do companies turn when additional marketing resources, expertise or focus is needed? The answer can often be found in outsourcing. In today’s tough economy, organizations are desperately trying to find new and creative ways of driving the marketing pendulum – while dealing with technology advances, innovative new marketing techniques, and competitive uncertainty in the […]