Email Marketing Part III
First and foremost you need to understand why you’re developing and sharing your content. One of the main principles behind Content Marketing is that the information you’re sharing should be helpful to the reader, rather than being a sales pitch. Using the sales approach will ensure that your next email doesn’t get opened, or worse, leads your reader to opt-out of your email list.
This new approach creates trust, credibility, and positions your company as an authority in a specific area of expertise. Traditionally email marketing has been considered part of “interruption” marketing or outbound marketing. However if your readers are opted-in to receive emails from you, good content marketing can eliminate sales resistance, while providing a means for you to subtly introduce the benefits of a particular product or service you offer.
While your content should be presented in an engaging and persuasive way, it’s not necessarily about entertaining the reader — focus on presenting useful information in such a way as to motive the user to take a specific action, hopefully one that converts them from a prospect into a customer. Reaching out and touching your readers regularly will builds a relevant relationship that will provide you with multiple opportunities for conversion, rather than the “all or nothing” sales pitch.
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Creating effective Email Marketing content, as part of your Content Marketing strategy
March 26, 2012 by Mike Rusheleau • Outbound Marketing, Telemarketing Tags: avoid a problem, calls to action, Content Marketing, email marketing, email opt-in, email opt-out, gain a benefit, interruption marketing, Outbound Marketing, search engine optimization, SEO, SMO, Social Media Optimization •
Email Marketing Part III
First and foremost you need to understand why you’re developing and sharing your content. One of the main principles behind Content Marketing is that the information you’re sharing should be helpful to the reader, rather than being a sales pitch. Using the sales approach will ensure that your next email doesn’t get opened, or worse, leads your reader to opt-out of your email list.
While your content should be presented in an engaging and persuasive way, it’s not necessarily about entertaining the reader — focus on presenting useful information in such a way as to motive the user to take a specific action, hopefully one that converts them from a prospect into a customer. Reaching out and touching your readers regularly will builds a relevant relationship that will provide you with multiple opportunities for conversion, rather than the “all or nothing” sales pitch.
Read More