Email Marketing Part I
This is part one of a 3 part series dealing with some of the nuances of email marketing. The first issue I’d like to tackle is the “When”. Right up front I’ll say that there is no universal best day or time, however there are some best practices.
Historically for B2B, Tuesday through Thursday is when most emails are delivered. This is because holidays, summer hours and busy weekend schedules were believed to put a dent in open performance for emails sent Friday through Monday – scaring many marketers away from mailing on non-peak days and leading to three days of crowded inboxes.
Some try to send late at night so as to be at the top of the inbox the following morning, but this can backfire as many people simply delete non-work related emails as soon as they begin their day, so as to focus on the messages they need to sort through.
Read More
What’s the best day to send out an Email Marketing Campaign?
January 23, 2012 by Mike Rusheleau • Digital Marketing, Outbound Marketing Tags: call to action, database segmentation, demographics, email content, email deployment, email inboxes, email marketing, email opt-in, email performance, email subject, emarketing •
Email Marketing Part I
This is part one of a 3 part series dealing with some of the nuances of email marketing. The first issue I’d like to tackle is the “When”. Right up front I’ll say that there is no universal best day or time, however there are some best practices.
Some try to send late at night so as to be at the top of the inbox the following morning, but this can backfire as many people simply delete non-work related emails as soon as they begin their day, so as to focus on the messages they need to sort through.
Read More