Email Marketing Part II
When doing email marketing there are 3 things that you’re trying to achieve:
- Have your email opened;
- Have your email read; and
- Have your offer (call-to-action) accepted i.e., click & take action.
However, the thing that’s the most important is to get your email opened. Without this nothing else can happen!
Once marketers overcome all the difficulties of getting emails delivered to inbox’s, they can only hope & pray that they’re opened. However, you can improve your open rates with “eye-catching” subject lines. Think about yourself when you login to your email … what do you usually do? Browse the emails and click on the ones with subject lines that attract you the most.
Read More
4 Tips for Creating Effective Email Subject Lines
February 27, 2012 by Mike Rusheleau • Digital Marketing, Outbound Marketing, Telemarketing Tags: call to action, click & take action, email inbox, email opened, email subject line, emails read, open and click rates, trigger words •
Email Marketing Part II
When doing email marketing there are 3 things that you’re trying to achieve:
However, the thing that’s the most important is to get your email opened. Without this nothing else can happen!
Once marketers overcome all the difficulties of getting emails delivered to inbox’s, they can only hope & pray that they’re opened. However, you can improve your open rates with “eye-catching” subject lines. Think about yourself when you login to your email … what do you usually do? Browse the emails and click on the ones with subject lines that attract you the most.
Read More