What’s the best day to send out an Email Marketing Campaign?
Email Marketing Part I This is part one of a 3 part series dealing with some of the nuances of email marketing. The first issue I’d like to tackle is the “When”. Right up front I’ll say that there is no universal best day or time, however there are some best practices. Historically for B2B, […]
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4 Tips for Creating Effective Email Subject Lines
February 27, 2012 by Mike Rusheleau • Digital Marketing, Outbound Marketing, Telemarketing Tags: call to action, click & take action, email inbox, email opened, email subject line, emails read, open and click rates, trigger words •
Email Marketing Part II When doing email marketing there are 3 things that you’re trying to achieve: Have your email opened; Have your email read; and Have your offer (call-to-action) accepted i.e., click & take action. However, the thing that’s the most important is to get your email opened. Without this nothing else can happen! Once marketers overcome […]