What’s the best day to send out an Email Marketing Campaign?
Email Marketing Part I
This is part one of a 3 part series dealing with some of the nuances of email marketing. The first issue I’d like to tackle is the “When”. Right up front I’ll say that there is no universal best day or time, however there are some best practices.
Historically for B2B, Tuesday through Thursday is when most emails are delivered. This is because holidays, summer hours and busy weekend schedules were believed to put a dent in open performance for emails sent Friday through Monday – scaring many marketers away from mailing on non-peak days and leading to three days of crowded inboxes.
Some try to send late at night so as to be at the top of the inbox the following morning, but this can backfire as many people simply delete non-work related emails as soon as they begin their day, so as to focus on the messages they need to sort through.
4 Tips for Creating Effective Email Subject Lines
February 27, 2012 by Mike Rusheleau • Digital Marketing, Outbound Marketing, Telemarketing Tags: call to action, click & take action, email inbox, email opened, email subject line, emails read, open and click rates, trigger words •
Email Marketing Part II
When doing email marketing there are 3 things that you’re trying to achieve:
However, the thing that’s the most important is to get your email opened. Without this nothing else can happen!
Once marketers overcome all the difficulties of getting emails delivered to inbox’s, they can only hope & pray that they’re opened. However, you can improve your open rates with “eye-catching” subject lines. Think about yourself when you login to your email … what do you usually do? Browse the emails and click on the ones with subject lines that attract you the most.